our story
Our story began with the founder’s vision of revolutionizing the Sri Lankan cosmetics and beauty care market. The ExpertDeals brand, under Euro Cosmetics (Pvt) Ltd, emerged as a result of years of experience gained through beauty care retailing by its parent company, Saweena. Since 1991, for over 25 years, the Saweena group has built a strong foundation in this sector. In 2010, this vision became a reality with the introduction of ExpertDeals, offering top-quality cosmetics with an extensive selection at competitive prices. By 2014, ExpertDeals expanded into skincare, proudly manufacturing in Sri Lanka. The year 2016 marked another milestone with the introduction of innovative cosmetic tools. In 2017, ExpertDeals launched its BeautéEnhance range of skincare products, emphasizing eco-friendly ingredients to meet modern consumer demands. Today, under one trusted brand, ExpertDeals offers a diverse range of products, including makeup, skincare, haircare, nail care, and specialized tools. Combining international standards with meticulous attention to customer needs, ExpertDeals is committed to taking care of you from head to toe. Let ExpertDeals be your partner in achieving beauty and confidence!
our Values
At ExpertDeals, the health and well-being of our customers are our top priorities. We take pride in offering safe, hypoallergenic cosmetics that you can trust. For instance, our nail polishes are free from 10 harsh chemicals commonly found in traditional nail polish formulas, including formaldehyde, toluene, formaldehyde resin, dibutyl phthalate (DBP), camphor, xylene, parabens, fragrances, phthalates, and animal-derived ingredients. Our lip products are crafted without parabens, ensuring safety without compromising quality. Additionally, our BeautéEnhance Skin Care line features hybrid formulations that are free from parabens, formaldehyde donors, alcohol, and sulfates, catering to the needs of modern, eco-conscious consumers. At ExpertDeals, we are committed to developing technologically advanced cosmetic formulas that align with market trends. We continually adapt to evolving customer preferences, creating products that reflect diverse needs and tastes while delivering exceptional performance and quality.
vision
To establish ExpertDeals as a renowned international cosmetic brand, offering a comprehensive product range that delivers complete beauty care solutions.
mision
At ExpertDeals, our priority is understanding our customers' desires and delivering high-quality cosmetic products with a wide selection at competitive prices.
OUR MANIFESTO
1. Approved by CDDA & Ministry of Health Sri Lanka
2. Committed to the highest international GMP safety standards
3. Cruelty-Free and Vegan-Friendly
4. Free from Harsh Chemicals